13 Linkedin Tips on Professional Networking Business and Marketing
Over the recent few years, LinkedIn has been positioning itself as the platform of choice for connections to drive this mission forward; it has unleashed a whole host of content-focused updates – from its powerful publishing platform to its successful ‘Sponsored Updates’ and inspiring influencers’ programme.
Is LinkedIn meant only for job seekers and professionals? Surely not. Although trillions of professionals and job seekers are using LinkedIn for increasing their networks and their careers, anyone who is social can’t ignore the wonders of LinkedIn marketing!
By creating connections to exploring brand awareness, generating leads to partnerships, LinkedIn makes an astonishing addition to your digital marketing strategy.
What LinkedIn Exactly is?
LinkedIn is a professional social network. It is about industry updates, discussions, career opportunities, development, and other types of business-oriented activities. LinkedIn differs from other social media marketing platforms like Twitter, Facebook, Instagram it’s not about posting images and updates.
Other social media networks are friendlier when considering from the business point of view they have direct access with consumers that is they can effectively market with posts, images, and status but in LinkedIn, you need a more significant approach to the market.
LinkedIn is a practical and useful resource for business to make strategic connections; it’s the place to find new clients and consumers it also pays way to find support and resource.
Once the LinkedIn profile is ready for viewing its essential to create a LinkedIn badge for other online properties.
How to Create a LinkedIn Badge
The LinkedIn badge is created to use on your websites, blog to let others know about you and connect with you on LinkedIn. To put your LinkedIn badge on your website, email or blog you should know to copy and paste the code into your online properties or else if you have a webmaster, then you can send the code to him, and he can add it for you.
Optimize the headline
The critical field to optimize on the LinkedIn profile is the headline because it’s the most equated to the meta description it’s the way to explain who you are, what you do and how you do it. So, making a short, simple explanation will do the best justice for your profile.
Search engine optimize your LinkedIn profile
• Try to add 3 high-traffic keywords to your LinkedIn profile that will provide a reasonable increase in the number and will display in the search results.
• Optimizing your profile will not only help it rank better in search results but also pre-qualify potential connections.
• Sometimes it’s best to think of optimizing your content for user experience, not for search engines.
Refined search process
LinkedIn’s also refined their search process to help uncover more relevant content:
“You can refine your search by using filter options on the right-hand side, with the ability to search posts coming soon.”
Now more than ever, your content will be what earns you the time and attention of potential prospects on LinkedIn, and as such, it’s worth considering your LinkedIn content approach.
Get endorsed for your skills.
It’s always impressive if you list out your skills
It always adds more weight when other people speak highly about your skills and professionalism. Your connections can make the endorsements on the skills you have listed on your profile and also make recommendations that you have not included on your skills.
Make your profile an Open Profile.
An open profile allows you to message any LinkedIn member irrespective of any membership level or status of the connection if they accept your message that enables you to get in contact with members.
An Open Profile message is sent like a regular InMail message.
LinkedIn has the option of exporting all your connections into a contact management system. This will be useful to track your contacts and to get an overall view of your network.
Getting in touch with LinkedIn groups
Using LinkedIn Groups, you’re able to send around 15 messages per month to other group members to get this option you have to a LinkedIn member for 30 days and member of the group for four days; these 15 messages don’t include the replies and conversation from the initial message.
You have the option to view the profile of fellow group members.
If you find that there is no group which is relevant for your industry, you can create your group and administrate it, establish it, grow it and generate leads.
In establishing your group, you got the option to email every member once a week these emails are sent as “announcements” that are sent directly to the email inbox.
Use Twitter to share your LinkedIn status
Showcasing your business expertise in a various platform is a smart move, therefore sharing your LinkedIn updated on Twitter thereby your Twitter followers will come to know about your status updates instantly. You can maximize your reach by using the @mentions Twitter feature, use @ and mention whomever you want to mention. The company that is mentioned will be notified that you have mentioned them and their Twitter followers will also be able to see the status update.
Using LinkedIn for Business & Marketing
LinkedIn is the best platform your company can opt for business and marketing because LinkedIn is not only for individuals but it also has many potentials to acquire a promising business, business partner, and resources.
Optimize your company profile
The profile is always the first impression. Therefore make sure you lay the first step of framing the profile page intriguing with high -quality content, you can create a showcase page for a better layout.
Focus on valuable content
The best way to acquire audience is to keep your followers engaged and updated, so providing them the updates of your company on a regular basis will make you quite popular when you update your status it which will appear in your followers news feed since you do it on a daily basis you will get notified by your follower’s follower and so on.
You can also share blog posts and news article which is relevant to you and exciting for the readers. Therefore be cautious about what you share put some effort into creating those content because it’s going to be noticed by end number of people which is equally important to maintain your business standard.
Include rich media
You still need to make your content stand out from the crowd—and text-only posts are not going to justify your profile. The LinkedIn figure shows that posts with an image included getting relatively more comments.
If you have a YouTube channel, try linking to your videos from LinkedIn. While other social channels require you to upload native videos for autoplay, on LinkedIn, YouTube videos play automatically in the news feed and can generate a higher share rate.
Try Showcase Pages
Showcase Pages is like allowing you to spotlight specific areas of your business, like a particular brand or ongoing initiative.
LinkedIn members can choose to follow one or more of your Spotlight Pages if they’re particularly interested in a specific aspect of your company. You can create up to 10 Showcase Pages by default. If you need more, you’ll need to submit a request to LinkedIn.
LinkedIn has got a rare field of the audience that is eager to absorb information and is open to new opportunities and try to explore any learning and career development; you can also connect with global business leaders, improve your profile and examine your business. These techniques are to equip your profile and to use LinkedIn for maximum and get the best opportunity out of it. So try using LinkedIn at its peak and get the best out of it.
Linked In22 Jun 2023 | Rachel